Garst Seed Company is showing its true colors.

The company recently launched its Blue + Yellow = Green (BYG) initiative. Blue signifies Garst’s leadership in the seed corn industry, while yellow represents kernels of corn bred to enhance ethanol production. Added together, they create green — the color representing the environmental and earth-friendly renewable fuels such as ethanol, as well as the extra value these fuels can bring to agriculture

To kick off the BYG initiative, Garst is giving its customers the opportunity to win one of 11 grand prizes — fully paid, one-year leases for 11 blue Chevy 1500 Flex Fuel pickup trucks. In addition to the 11 Chevy trucks, customers can also be entered into the drawing for 110 first- place prizes of $100 ethanol certificates. Growers will have the opportunity to register for the prizes by contacting a Garst sales representative or through attendance at a Garst Seed Company field day and other events. For more information about the BYG Blue Truck promotion, growers should contact their Garst seed dealer.