The logo is very cool and the company is “established to deploy the commercially ready, patented, and proven Arkenol Technology Process for the profitable conversion of cellulosic (“Green Waste”) waste materials to ethanol,” according to the Blue Fire website. The Irvine, CA-based corporation announced its management team this week, “led by Arnold R. Klann the founder of Arkenol and its cellulose conversion technology that has now been licensed on an exclusive and perpetual basis to BlueFire,” according to a MarketWire release.

Lots of interesting stuff on the website about this technology, as well as tribute to a Higher Power, for the inspiration and passion of the company’s founders. Amen. That’s pretty cool.