The American Coalition for Ethanol (ACE) has just released the fourth video in a series of fuel marketer-focused videos on flexfuelforward.com featuring real world experiences flex fuel retailers adding and marketing E15.
Charlie Good’s Good & Quick Companies’ station is one example. “I made this decision to add E15 and flex fuels as my way to survive, because there are going to be more cars that use this, more people who are going to want this, and I’m going to be the leader, not the follower,” Good said.
Kent Satrang talks about his success at Petro Serve USA. “I’ve been working with ethanol for 30 years, so I’m not afraid — I know it’s a great quality product and I know it helps lessen our dependence on foreign oil,” Satrang said. “That’s a good enough reason to do it, but there are lots of other reasons too, like our own economics and the profits of this company and the growth — our gallons are up a million gallons…and a lot of that is ethanol.”
Bosselman Enterprises and Jetz are two more small chain stores that tell why they made the switch in the latest episode. The video series and flexfuelforward.com are being promoted through paid advertising in print and online c-store industry publications and websites. In February, ads will run on Convenience Store Decisions, Convenience Store News, and NACS online websites, as well as the February NACS Magazine. The series will also be marketed on YouTube.