Growth Energy has announced a seven-figure ad campaign promoting legislation that will allow retailers to offer more 15 percent ethanol all year in all markets. The Consumer and Fuel Retailer Choice Act (S. 517) would extend the Reid Vapor Pressure (RVP) volatility waiver to gasoline blended with 15 percent ethanol (E15), creating a level playing field for E15. A hearing in the Senate Environment and Public Works Committee is scheduled for June 14.
The Growth Energy campaign will feature TV and digital ads (examples here and here) in Washington, D.C., and in key markets across the country. The ads also encourage voters to lend their support to members of Congress who are fighting for a fix. The bill, which has bipartisan support in both the House and Senate would update laws that currently limit the sale of E15 from June 1 to September 15, often discouraging retailers from offering higher biofuel blends altogether.