The 2017 Crappie Masters Tournament Trail gets underway today in Florida with a new addition this year – ethanol as a co-title sponsor with Bass Pro Shops.
Renewable Fuels Association (RFA) Vice President of Industry Relations Robert White says the purpose of the sponsorship is to help spread the word about ethanol to boaters. “It was an excellent opportunity to get ethanol back around the marine world and help explain the benefits and the realities of ethanol use in marine applications,” said White.
“All boating manufacturers warranty their equipment up to ten percent ethanol,” White said, noting that boaters around the Midwest “have been using nothing but E10 for decades now.”
The sponsorship, which was announced in October, includes print and TV advertising, as well as a presentation on an episode of Crappie Masters TV, a strong visual presence at the tournaments and through social media. Support for the sponsorship also comes from the National Corn Growers Association and a number of state corn grower groups.
Learn more about it in this interview: Interview with Robert White, RFA, on Crappie Masters Sponsorship