During the month of October, nearly 30 Iowa retailers participated in the “Pink at the Pump” Campaign. When consumers purchased E15 at participating stores, the retailer donated three cents of each gallon. This year the campaign raised $12,000 for the National Breast Cancer Foundation. The organization provides help and inspires hope to those affected by breast cancer.
“We are proud of Pink at the Pump’s success during its first year,” said Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton. “The program allowed Iowa E15 retailers to join forces with a worthy cause to focus awareness on breast cancer and cleaner-burning E15. E15 is a great fuel option for anyone concerned about making healthier choices because ethanol-blended fuels, like E15, reduce cancer-causing chemicals in gasoline.”
Another cool element of the campaign is that during the month of October, participating retailers showcased pink handled E15 nozzle guards that were sponsored by IRFA.
“Retailers did a great job promoting Pink at the Pump during Breast Cancer Awareness Month. We hope to not only repeat the campaign next year, but also to expand the program and make it even better,” added Norton. “Retailers reported that Pink at the Pump encouraged many new folks to try E15. We’re hopeful these new customers will continue to boost ongoing sales of the product. E15 really is the cleanest, most-affordable fuel option for those driving 2001 or newer vehicles,” Norton concluded.
According to IRFA, E15, a blend of 15 percent ethanol and 85 percent gas, is commonly sold at a 5 to 10-cent per gallon discount as compared to E10. The ethanol fuel blend is approved for use for vehicles 2001 or newer.