Kim Clark, former director of biofuels development for Nebraska Corn spoke during the recent Ethanol Conference in Omaha, Nebraska hosted by the American Coalition for Ethanol (ACE) about their Clean Air for Nebraska campaign. Her focus is to educate consumers across the state about ways to improve air quality. The goal of the campaign is create awareness around how using ethanol in fuels is a small step to make a big impact in air quality. She noted that there is a good number of organizations supporting the efforts.
The multi-facted campaign includes adding additional biofuels infrastructure throughout the state with Nebraska Corn allocating $500,000 to adding more blender pumps. Next, the campaign is focusing on helping consumers understand what ethanol blends are and what cars can use what blends including E15 and E85. Much of the marketing is taking place at the pump but the campaign also included radio ads. Ultimately the clean air campaign supporters hope their tools can be used by other regions and states as a template for biofuel and air pollution education.
To learn more about the Clean Air for Nebraska campaign, listen to Kim Clark’s presentation: Kim Clark, Clean Air for Nebraska