Lallemand Biofuels and Distilled Spirits really stood out at the opening of the 2015 Fuel Ethanol Workshop trade show with logo patterned pants that were definitely attention-getting.
“We just decided we wanted to try something a little bit different and stand out a little bit,” said Lallemand VP of Marketing Craig Pilgrim, who came up with the idea. “I looked on line and saw some crazy, swirly pants and said we could probably incorporate our logo in there and figured most people wouldn’t be wearing that the night of the trade show.”
The crazy pants helped draw attention to the fact that Lallemand is celebrating its 35th Alcohol School this year in Montréal September 13-18. “Started off very small, 10 or 12 people in a room,” said Pilgrim. “We have roughly over 4,000 people that we’ve educated over the 35 years.”
The course provides detailed information on both fuel ethanol and beverage alcohol unit processes and is designed for lab, plant, and management personnel with lectures, laboratory demonstrations, seminars, and lab visits. Find out more in this interview: Interview with Craig Pilgrim, Lallemand