New Brand for Propane Autogas

Cindy Zimmerman PERC, Propane

propane-autogasThe Propane Education & Research Council (PERC) has debuted its first-ever logo and brand identity made specifically for propane autogas: PROPANE AUTOGAS Clean American Energy™.

To solidify propane autogas as the official name of the popular alternative fuel, the propane industry commissioned PERC to develop a single symbol and identity. However, PERC also hoped to build a brand that advances propane as an increasingly abundant, American-made energy source.

“Last year we debuted a new propane logo to better showcase propane in many of the other industries where it’s used every day,” said PERC President and CEO Roy Willis. “The propane autogas mark is an extension of that same brand, but serves an important role in the on-road industry: It brings consistency in what our industry, manufacturing partners, and customers call this popular alternative fuel at a time when sales are rapidly growing and when alternative fuels are becoming more widely adopted.”

Fleets that operate propane autogas vehicles can now place the logo on vehicles, dispensers, tanks, and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel.

PERC, Propane