“I’m very passionate about the Renewable Fuel Standard,” said Governor Branstad during a conference call to announce the effort. “It’s made a real difference for farm income and good jobs, reducing our dependency on foreign oil, improving the environment – so I’m really excited to see this strong, bi-partisan effort being made to educate people that come to Iowa and presidential candidates.”
America’s Renewable Future will be co-chaired by former Iowa State Representative Annette Sweeney, a Republican, and former state Lieutenant Governor Patty Judge, a Democrat, as well as Iowa renewable fuels industry leader Bill Couser.
Sweeney, who is a corn, soybean and cattle producer, says it’s important to educate lawmakers and the public about the RFS. “Once it’s explained, (they see) what a great thing renewable fuels are for this country,” she said.
Coordinating the effort will be Governor Branstad’s son Eric, a public affairs specialist and campaign operative. “We have partners coming in from all over the country and those partners have committed millions to fund this effort,” said Eric Branstad. “We are designing it to look like a presidential campaign and the RFS is our candidate.”
From now until the Iowa Caucuses, America’s Renewable Future “will wage a mulitimillion dollar, multi-platform effort” to educate presidential candidates about the benefits of the RFS and ask them to take a stand.
“It’s such a privilege to be able to be part of this grassroots organization and being able to bring these candidates to our farms and our feedlots,” said Couser, who is a livestock and crop producer and ethanol plant co-founder. “We’re very excited about meeting these candidates on a bi-partisan partnership, bringing them here and educating them.”
The group also intends to build a statewide campaign organization to educate Iowa caucus-goers in both parties about which candidates support the RFS. The campaign will include advertising, earned media, public opinion research, stakeholder engagement, digital and social media outreach.
Listen to the conference call announcing the effort here: America's Renewable Future campaign announced