Tide Detergent Cleaning up with Cellulosic Ethanol

Cindy Zimmerman

A new use for cellulosic ethanol has been announced by DuPont and Procter & Gamble.

tideThe two global leaders in science and consumer products are planning to a first-of-its-kind use of cellulosic ethanol in North American Tide® laundry detergent.

Tide Cold Water will be the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. Ethanol has long been a key ingredient in the Tide® formulation, allowing for stability of the detergent formula and better washing performance. The substitution of the current corn based ethanol with cellulosic is the latest innovation in the companies’ 30-year partnership, making it easier for consumers to make sustainable choices in their everyday lives.

DuPont will produce this renewable, cellulosic ethanol at the company’s new biorefinery, currently under construction in Nevada, Iowa. Once completed, the plant will be the world’s largest bioethanol refinery, producing 30 million gallons of cellulosic ethanol per year – a process with zero net carbon emissions.

According to the companies,Tide® Cold Water “powered by nature” will re-purpose over 7000 tons of agricultural waste a year. “As one of the world’s largest laundry manufacturers, we have a responsibility to lead renewable sourcing in products,” said Gianni Ciserani, Procter & Gamble Group President of Global Fabric and Home Care. “We do this by ensuring consumers still get the great Tide® laundry performance they want, while further reducing the impact on the environment. In January, we committed to removing phosphates in our laundry products. This partnership on renewables is one more step in our journey.”

“With this collaboration, DuPont is also taking the first step to diversify its markets for cellulosic ethanol beyond fuels. As we build on our integrated science capabilities, we will continue to seek out new opportunities and new collaborations to transform value chains with more sustainable solutions,” said James Collins, Senior Vice President, DuPont.

Both Collins and Ciserani will be speaking at the World Conference on Fabric and Home Care in Montreux, Switzerland this week.

Cellulosic, Ethanol, Ethanol News, Production