Independent fuel retailer Minnoco is expanding its outlets with 18 new locations joining the brand. When completed, the brand will feature 24 retailers, many of whom will be offering higher blends of ethanol, such as E15, and biodiesel to consumers.
“Our owners believe we have a competitive advantage by offering more fuel choices like E15 to consumers,” stated Lance Klatt, executive director for Minnoco. “Our new brand not only draws in consumers for more affordable fuels but is also a great business model for retailers.”
Leveraging existing convenience store and automotive repair locations in many cases, retail owners are moving away from a branded oil contract into the independent brand of Minnoco. “With Minnoco, I’m able to offer E15 as a more competitive fuel to my customers at a much lower price vs. regular,” explained Rick Bohnen, president of Minnoco and owner of Penn Minnoco. “This is a better business model for me because it significantly reduces my operational costs vs. branded fuels and I’m able to pass the savings on to consumers.”
In addition, Minnoco retailers have more freedom to offer biofuels that are grown and produced in Minnesota. Though the product offering will vary slightly by retail location, Minnoco will be offering E15, E30, E85 and diesel along with regular grades of gasoline.
“All of our regular 87 gas already contains 10% ethanol,” explained Jerry Charmoli, Minnoco owner and a mechanic for more than 30 years. “E15 is approved for vehicles 2001 and newer and we’ve had zero problems, in fact my customers love the cost savings and extra performance.”
In response to the announcement today by Minnoco, Growth Energy CEO Tom Buis said, “Minnesota has always been a leader in offering renewable fuels to consumers. I am glad to see an increasing number of service station owners and convenience stores offer a higher performing, less expensive, renewable fuel option. Minnoco understands what consumers want, and also appreciates the importance of improving our environment, creating and supporting jobs right here in America that cannot be outsourced, and reducing our dangerous addiction to fossil fuels and foreign oil, all while saving consumers at the pump.”