“Start early and think big,” was the advice Bob Randle, VP Sales and Marketing for Genera Energy gave attendees of the recent Fuel Ethanol Workshop (FEW) in St. Louis, Mo. “Because there’s a lot of moving parts in providing 250,000 to 700,000 tons of material annually, on a 24-7 basis, particularly if you’re dealing with a perennial crop since it takes two to three years to establish.”
Bob says Genera, a relatively new company out of Tennessee, focuses its efforts on the front end of the biofuels chain, developing and delivering energy crop and biomass feedstock solutions, starting with switchgrass and now branching into other stocks as well. They work with farmers to develop long-term supply contracts, to grow, harvest, store and finally deliver the crops to the plants that convert it into biofuels.
“We’re the middleman on the feedstock supply side,” Bob said, adding they partner with the seed companies specializing in energy crops. He also said they try to look to the long term.
“That’s been one of the big revelations in the industry in the last year or so, is that as these technologies developed, the companies didn’t think about where massive quantities of feedstock would come from.” His company finds the solutions that bridge that gap between what was a concept for a biofuel to what is needed to produce it at commercial scale. Plus, Bob said they are focused on U.S. operations.
Listen to more of Joanna’s interview with Bob here: Bob Randle, VP Sales and Marketing for Genera Energy