Ron Lamberty is the Senior Vice President for American Coalition for Ethanol (ACE) but he focuses mainly on market development. Lamberty has run gas stations for nearly 30 years and still operates a few. In his role with ACE, he works directly with gas stations to answer any questions they have about ethanol and ethanol blending.
ACE, said Lamberty, during an interview at the 2013 Commodity Classic, is a grassroots organization that focuses on promoting the ethanol. Many of their members are state and federal corn groups, rural electric cooperatives, ethanol plants and more. Many corn growers are also individual members of ACE.
A big initiative that ACE has coming up is the Biofuels Beltway Fly-in that around the corner (March 13-14, 2013). Lamberty explained this is where their members, who aren’t necessarily ethanol producers, join other advocates in D.C. to explain to as many people the benefits of ethanol beyond that to just producers. Some of the growers who attended Commodity Classic will also be in Washington, D.C. next week sharing their personal stories about ethanol with members of the Congress, their staff and other key federal leaders.
In addition to the upcoming fly-in, Lamberty mentioned an outreach effort they share with the Renewable Fuels Association called Blend Your Own Ethanol. This program helps retailers who would like to sell ethanol blends, such as E15 and E85, learn everything they need to know to offer consumers more choices at the pump.
Listen to Jamie’s interview with Ron Lamberty who also takes about some other key 2013 ACE initiatives: Let's Talk About Ethanol