A new billbord courtesy of the Iowa Renewable Fuels Association introduces E15 to motorists in in Marion, Iowa. This IRFA news release says the new billboard will go up at Linn Co-op Oil Company, the first EPA-approved retailer in Iowa to sell E15 for 2001 and newer vehicles, SUVs, and light-duty trucks.

“We’re excited that we’re only a week away from having E15 available for all 2001 and newer vehicles,” said Lucy Norton, IRFA Managing Director. “It has been a very long time coming and we’re enthusiastic about Linn Co-op’s first-in-the-state status.”

‘The Roads of Iowa will Never be the Same’ is the theme for the campaign that will be extended throughout September to include other media and direct mail. The billboards are a way to introduce E15 to Marion residents by touting the cost-savings and performance benefits of the latest fuel to receive EPA approval. This campaign is being co-sponsored by Iowa Corn Growers.

IRFA points out that the Hawkeye State (or maybe more accurately after this weekend’s game, the “Cyclone State”) is a leader in renewable fuels production with 41 ethanol refineries capable of producing nearly 3.7 billion gallons annually and one new facility under construction and another 3 biodiesel facilities able to produce 320 million gallons annually.