With the official roll out of the FS Energy Products newly-reformulated premium diesel fuel Dieselex Gold coming up next week, we got a little preview from GROWMARK marketing manager for refined and renewable fuels Mark Dehner at last week’s National Biodiesel Conference.
“Our Dieselex product was first introduced in the market place in 1952,” Dehner says, explaining that it was re-formulated in 2002 and re-named Dieselex Gold. “We’re re-introducing and re-formulating the Dieselex Gold product and kicking it off to our member co-operatives in late February.”
The product will have a new look on the marketing side and it does have some different characteristics and Dehner says biodiesel will play a role. “Through the Renewable Fuel Standard, 2012 there is a billion gallon target to hit, and while EPA has not yet ruled on 2013, it appears it will be 1.2 billion gallons, so biodiesel is here to stay,” he said.
Listen to our interview with Mark Dehner from the National Biodiesel Conference here: Mark Dehner Interview