General Motors is working to offer assurances and incentives to owners of Chevy Volts in the wake of concerns about the potential of damaged batteries in the electric cars catching fire, and may ultimately have to take the car of the future back to the drawing board.

Earlier this week, GM announced initiatives for customer satisfaction and battery safety research to ensure ongoing confidence in the Chevrolet Volt extended-range electric vehicle. The National Highway Traffic Safety Administration (NHTSA) reported last week that electrical fires that occurred up to three weeks after lithium-ion battery packs were damaged in crash testing on some of the vehicles.

GM has established a program offering free GM vehicle loan to any Volt owner and vowed to work closely with NHTSA, suppliers, dealers and manufacturing teams to initiate any necessary changes in the vehicles as soon as possible.

An Associated Press report today quoted General Motors CEO Dan Akerson as taking that even further, saying they would buy the cars back from owners who are worried about the issue, and that the company is ready to do a total recall of the more than 6,000 Volts on the road and repair them once the cause of the three post-crash fires in tested vehicles is determined.