Ethanol, biodiesel, propane, natural gas, electricity – even regular gasoline – consumers should have choices at the pump and a new campaign is urging lawmakers in Washington to make that happen.

More than 20 worldwide leaders in the effort to commercialize next-generation transportation fuels today announced the new campaign, called FuelChoiceNow. Among the companies that have joined the effort are Abengoa Bioenergy, Battery Ventures, Propel Fuels, and Qteros.

“The purpose behind FuelChoiceNow is to promote consumer choice at the pump,” said Susan Hager, vice president of corporate communications and government affairs for Qteros. “The advocacy group does not promote one alternative fuel over another, we’re here to advocate for consumer choice.”

The group intends to educate and urge lawmakers to enact policies that promote open fuel markets in the United States. “Today in the United States, the transportation fuel market is not an open market, it’s not competitive,” Hager said. “What we’re advocating is room for innovation and new technologies for consumers to choose from.”

FuelChoiceNow has launched a website, along with a Facebook fan page and Twitter account, to encourage a grassroots effort toward expanding fuel choices.

Listen to or download interview with Susan Hager here. Susan Hager of Qteros