POET has launched a new quarterly publication called “Vital.”

Originally created to replace over 100 separate newsletters POET distributed every year, Vital is putting a face to the ethanol industry. Throughout 2008, Vital will base its editorial on four main themes: the future of ethanol, community profiles, industry information and environmental advancements.

The first issue of Vital came out in April. The latest issue was mailed on July 7 to over 21,000 readers. The audience includes investors and government officials, as well as grain producers, community members, and other industry stakeholders.

The publication is printed on 100 percent recycled paper using soy-based ink. Online, it can be found at www.poet.com/vital.