Pioneer Hi-Bred is sponsoring the Iowa Corn Indy 250 again this year and I spoke to Russ Sanders, Marketing Director, about how the company is involved. He’s pictured here (left) with Team Ethanol driver, Ryan Hunter-Reay and EPIC Director of Communications, Joanna Schroeder.
Russ says that the company sees a great opportunity in the biofuels arena and their participation in this race provides them with a great opportunity to get the message out about the positive benefits of a fuel like ethanol.
You can listen to my interview with Russ here: [audio:http://www.zimmcomm.biz/epic/iowa-08-sanders.mp3]
Or watch it on this video: