There are a lot of pluses about operating vehicles with a blend of E85 fuel and the Director of Operations with the Ethanol Promotion and Information Council mapped out just as many ways to promote consumer use of the renewable fuel. That’s precisely what today’s educational forum at the Holiday Inn in Overland Park was all about: how to boost the marketing landscape for E85 in the Kansas City area. Robert White says the best strategy basically boils down to getting more flex-fuel vehicles out on the road and getting more E85 in their tanks. For Robert, it’s up to the automakers, local fuel retailers and local auto dealerships to make that happen through a united effort to brand ethanol.
I spoke with Robert about some of the many ideas EPIC shares with the ethanol industry nationwide. You can listen to my interview with Robert here:[audio:http://www.zimmcomm.biz/audio/White_Robert.mp3]