Seventy-three percent of American consumers are likely to purchase ethanol-enriched fuel, according to the results of a new national study by the Ethanol Promotion and Information Council. This represents a nine percent increase over January 2005. In addition, nearly 90 percent of those who are familiar with ethanol associate the fuel with its many positive benefits.
However, Tom Slunecka, executive director of EPIC, thinks we could do better.
“Despite prolific media coverage of ethanol in recent months, awareness of its availability is lower than expected,” said Slunecka. The lack of consistent nationwide pump labeling standards may be one of the reasons. The study showed that consumer awareness of ethanol’s availability increases with the presence of ethanol signage at the pump,” states Slunecka.
Read the release and the study here.