Former bioenergy magazine editor Katie Fletcher has joined the American Coalition for Ethanol (ACE) staff as Communications Director. Fletcher has been a writer for Ethanol Producer Magazine and Biomass Magazine and editor for Pellet Mill Magazine. “We are excited that Katie Fletcher is bringing her exceptional communication skills, experience in agriculture and biofuels, and enthusiasm for ethanol to the ACE …
Iowa RFA Announces New Communications Director
The Iowa Renewable Fuels Association (IRFA) has announced Cassidy Riley as Communications Director for the organization. Riley most recently worked as the Central Iowa Field Director for Senator Chuck Grassley’s 2016 reelection campaign. Prior to the campaign she clerked in the Iowa House of Representatives for Rep. Tom Moore. “I’m thrilled to join the IRFA team because I get to …
Media Communication Tips for BioEnergy
I had the opportunity to facilitate a lively discussion on effective stakeholder messaging during the BioEnergy 2105 conference. “Reaching Your Stakeholders: Effectively Engaging and Educating Key Audiences,” discussed success stories, best practices and lessons learned that have helped to improve public perception of bioenergy at all levels. The panel featured: Melissa Savage, Senior Program Director with the National Association of State Energy …
UNICA: Ethanol Cut 300 Mil Tons of CO2
Ethanol has cut carbon dioxide emissions by more than 300 million over the last 12 years. Brazil’s sugarcane ethanol industry group UNICA says to get the same results from growing trees, it would be necessary to plant and maintain over 20 years more than 2.1 billion native plants. Hosted on the site ‘ Verde Ethanol ‘, the Carbonômetro indicates the …
UNICA Joins Global Renewable Fuels Alliance
The Brazilian Sugarcane Industry Association (UNICA) with its president Elizabeth Farin has become the newest member of the Global Renewable Fuels Alliance (GRFA). “Brazil is truly a trailblazer in the global biofuels industry, not only as one of the world’s largest producers of biofuels, but one of the first,” said Bliss Baker, spokesperson for the GRFA. “As the largest ethanol …
RFA Names New Communications Director
A man with a professional background in ag communications is the new communications director for the Renewable Fuels Association. The group says Tony Jackson, a former Director of External Affairs for the U.S. Department of Agriculture’s Farm Service Agency and counsel for the U.S. House Agriculture Committee, is also a graduate of Boston College Law School. “We are thrilled to …
UNICA: Sugarcane Ethanol Good for Environment, Drivers
A new report from South American sugarcane growers shows ethanol benefits the environment and drivers. According to the Brazil-based Union of the Sugarcane Industry, UNICA, which represents those producing sugar, ethanol and bioelectricity, says that ethanol uses 90 percent less greenhouse gases than gasoline (translation courtesy of Google translator). The group points to data after a long dry period this …
UNICA’s ‘Ethanol the Complete Fuel’ Is Back
The Brazilian Sugarcane Industries Association (UNICA) has launched is next phase of its advertising campaign, “Ethanol the Complete Fuel“. The multimedia campaign will primarily run in the state of São Paulo, the ads are designed to reinforce the positive impacts of ethanol on the economy and environment. The communication strategy consists of a 30 second TV commercial, sponsorship of television …
UNICA Pleased With CARB Proposal
The Brazilian sugarcane ethanol industry is pleased with the California Air Resources Board (CARB) proposal last week to revise Indirect Land Use Change (iLUC) numbers for biofuels. Brazilian Sugarcane Industry Association UNICA applauded CARB for “once again declaring that sugarcane ethanol is one of the most environmentally friendly biofuels supplying today’s market.” UNICA North America Representative Leticia Phillips notes that …
UNICA Weighs In On EPA’s 2014 Proposed Rules
UNICA will be weighing in today during the Environmental Protection Agency’s (EPA) public hearing on their 2014 proposed rules for the Renewable Fuel Standard (RFS). Leticia Phillips, the North American representative for the Brazilian Sugarcane Industry Association (UNICA), notes that the organization believes the proposed renewable fuels volumes “pulls the rug from underneath the advanced biofuels industry.” Phillips says UNICA …