The retailer panel is always a popular one for attendees at the American Coalition for Ethanol (ACE) conference to learn more about how their product is being marketed to consumers at the pump. This year, members of the ACE Marketer Advisory Panel (MAP) discussed what is working and what is not, as well as the question of how to brand higher blends, during the panel moderated by senior vice president Ron Lamberty.

American Freedom Energy owner Glenn Badenhop and JETZ Convenience Center owner Bob O’Connor shared their experiences and ideas about what ways the ethanol industry can help retailers and how they view the future of biofuels. Listen to the panel here: ACE18 Retailers panel

During the panel, Lamberty presented O’Connor with the Paul Dana Marketing Vision award. The award is presented to a company that has exhibited leadership in ethanol marketing. “I’ve been a fuel retailer my entire life, pumping gas from the age of six, and there’s been a lot of bad press put out there about ethanol,” O’Connor said. “Years ago, I was convinced of that bad press, but when I did my due diligence and started to engage with the product, I found out I was wrong. Because of this industry’s efforts, I’m now on this stage as an advocate for your brand.”

Bob O’Connor, Jetz, winner of 2018 Paul Dana marketing award –
Interview with Bob O'Connor, Jetz

Ron Lamberty discussed how ACE is helping retailers market higher blends during his address to the conference. Listen to that here –
ACE18 remarks from Ron Lamberty, ACE Senior VP

2018 ACE Conference Photo Album