Ron Lamberty, ACE with Mike Lorenz of Sheetz
Sheetz was recognized for their leadership in introducing E15 in 60 of the company’s stores in North Carolina, as well as being one of the first major chains to offer E85 in Pennsylvania and the five other eastern states where Sheetz operates convenience stores. ACE Senior Vice President Ron Lamberty says the retail chain, which has stores mainly in the East Coast and Atlantic based states, was a perfect fit for an award for “marketing vision.”
“I’ve often described the c-store industry as one where ‘everyone wants to be the first to be second.’ In a lot of cases, Sheetz is the company other convenience stores are watching to know what to do next” Lamberty said. “Sheetz is leading again with E15, as they did when they began offering E85 ten years ago, and when they were among the first to bring E10 to the Eastern states where they operate.
Sheetz Executive Vice President of Petroleum Supply Mike Lorenz accepted the award on behalf of the company during the ACE annual meeting in Minneapolis last week. He also participated in a retailer panel at the event.
In this interview, Lorenz talks about the decision to add more fuel choices to their “menu” and how Sheetz customers are responding: Interview with Mike Lorenz, Sheetz