#RFANEC Panel on Marketing Higher Ethanol Blends

Cindy Zimmerman

nec16-sheetzA really interesting session on getting more higher ethanol blends in the retail market unfortunately got cut a little short at the National Ethanol Conference this week due to USDA Secretary Tom Vilsack’s visit, but you can listen to the presentations by two industry leaders here.

Pennsylvania-based Sheetz, Inc. is a family-owned chain of gas station/convenience stores located in six states. Michael Lorenz, Sheetz executive vice president of petroleum supply, says they made a commitment last year to put E15 in 60 North Carolina stores. “We’re currently actually in 34 stores, so it’s kind of a dubious honor but we’re the single largest retailer of E15 in the country,” said Lorenz to applause. “We also plan to do another 100 locations in four other states.”

In his presentation, Lorenz talks about why they chose to start in North Carolina, why the believe in E15, and how they are educating consumers about the fuel. Michael Lorenz of Sheetz at NEC16

nec16-protecThe job of Protec Fuel is to help retailers like Sheetz get the infrastructure they need to offer higher ethanol blends to consumers.

“We do station infrastructure and conversion, we handle E85 and E15 blending, we handle all the full logistics for them,” said Protec CEO Todd Garner. “So, essentially it’s a turnkey operation that allows the retailer to really not have to lift a finger to use E85 and E15.”

Garner was okay with having to give up some of his time on the program to accommodate Secretary Vilsack, since it is thanks to USDA’s Biofuel Infrastructure Partnership (BIP) that they are being able to help more retailers offer higher ethanol blends. “We estimate about an extra 215 stations that we’re going to include into our existing infrastructure, which equates to about another 1000 dispensers that we will install over the next year or so,” said Garner.

Listen to Garner’s presentation here: Protec CEO Todd Garner at NEC16

View the Protec Fuel powerpoint presentation.

2016 National Ethanol Conference Photo Album

Audio, blends, E15, E85, Ethanol, Ethanol News, National Ethanol Conference, Protec Fuel, Retailers, RFA