Earlier this year, Propel Fuel launched its Diesel HPR (High Performance Renewable) across Southern California in August 2015. The company has announced that consumer adoption of the product has risen 300 percent compared to its former biodiesel product (B20).

Propel’s Diesel HPR features several performance features including a 75 cetane rating, 40 percent higher than regular diesel. The company cites Diesel HPR provides cleaner and more efficient combustion for more power and a smoother ride at a cost similar to or lower than petroleum diesel.

“Diesel HPR is an affordable way for fleets and consumers to reduce emissions and improve local air quality while seeing better engine performance,” said Rob Elam, CEO of Propel. “As new diesel models hit the market, drivers across California are moving towards low carbon fuel options such as Diesel HPR.”

According to the U.S. Department of Energy’s Alternative Fuels Data Center, renewable diesel’s high combustion quality results in similar or better vehicle performance compared to conventional diesel, while California Air Resources Board studies show that renewable diesel can reach up to 70 percent greenhouse gas reduction compared to petroleum diesel. Studies show that Diesel HPR improves local air quality due to the reduction of harmful nitrogen oxide (NOx) and particulate (PM 2.5) emissions. NOx and particulate emissions are directly linked to air quality in California, negatively impacting children, people with lung diseases such as asthma, and people who work outside.

Propel is the largest retailer of low-carbon fuels in California with 32 public stations across the state selling Diesel HPR. There is a Propel Android app and Apple app that identifies alt fuel locations and real-time pricing. Propel also provides Diesel HPR commercial and bulk availability for business and government fleets statewide.