Everyone Wins in Ethanol Border Battle

Cindy Zimmerman

Everyone was declared a winner in a Minnesota-Wisconsin border battle this week between two fuel retailers on opposite sides of the St. Croix River.

The promotional event on Thursday featured a rush-hour special where both stations sold E85 (85 percent ethanol fuel) at an 85 cents per gallon discount from 4-6 pm. The promotion was supported by the Minnesota Corn Growers Association, Wisconsin Corn Growers Association, Holiday Companies, Erickson Oil, American Lung Association of the Upper Midwest and MN & WI Clean Air Choice Teams.

It was all in good fun as Alice in Dairyland (aka Cheryl O’Brien), Wisconsin’s official agricultural ambassador, squared off with the University of Minnesota mascot Goldy Gopher. However, when it came right down to it, Bob Moffit with the American Lung Association of the Upper Midwest reports that the Wisconsin station ultimately won the border battle, selling 589 gallons of E85 during the two-hour promotion, while the Minnesota station sold 447 gallons.

Thanks to Bob for the photo!

E85, Ethanol, Ethanol News, Promotion