Bike riders at the Sturgis Motorcycle Rally are seriously appreciating their ethanol koozies. Here’s market development staff members from the Renewable Fuels Association posing by one of their banners at the Buffalo Chip Campground. Throughout the event they’ll be handing out all kinds of materials to participants. Sounds like rough work but that’s what’s needed to get the ethanol message out directly to the people who will use it.

Robert White, pictured on the left, is uploading photos from the event. Check out his online photo album to see more.