Kearney, Nebraska’s Tri-City Storm hockey team is planning to host an “Ethanol Awareness Night” in conjunction with a February home game, according to the United States Hockey League (USHL).
The Friday, Feb. 8 hockey game will be designated as Ethanol Awareness Night. Sponsors in support of the game night event will be on hand to visit with fans about the impact of ethanol on the community. The promotion is being endorsed by the Nebraska Ethanol Board.
“A Storm hockey game provides a unique platform to reach a captive audience, and many companies have found this avenue as a means to display or convey a mass marketed message,” said team vice president of operations, Greg Shea. “We have many fans and business partners that are connected in one way or another to the agricultural community, and thus we intend to use our home games from time-to-time to generate interest and enthusiasm about topics that impact our local economy.”
Ethanol awareness promotions are beginning to dot the sports landscape. The Kansas City Royals, Iowa Cubs and Kansas City T-Bones are just a few of the most recent contributors to ethanol awareness in the Midwest.
“The concept of utilizing a hockey game as a vehicle to drive awareness on the topic was met with great enthusiasm by the Nebraska Ethanol Board,” said Shea. “Ethanol success will mean more dollars in our community and that will trickle down to even the entertainment sector that we represent.”