The latest “Fill Up, Feel Good” podcast from the Ethanol Promotion and Information Council was recorded last week at the 2006 Commodity Classic in Anaheim, CA. EPIC executive director Tom Slunecka talked with Chuck Zimmerman about the organization’s role in helping the ethanol industry serve the needs of major markets looking for alternatives to MTBE. EPIC also sent out an audio news release addressing this same issue. Slunecka’s message to corn growers and other ethanol industry players is that they need to be very focused in these major markets now on reaching out to consumer influencers, such as mechanics, gas stations and car retailers.
“I don’t think we’ve had a more critical point in time where we need the support of the ethanol industry. These are very large markets; when we look at the east coast market and Dallas for example, we are talking millions and millions of consumers and it simply takes a volume of materials to communicate to those folks.”
The “Fill up, Feel Good” podcast is available to download by subscription (see our sidebar link) or you can listen to it by clicking here. (8:56 MP3 File)