Paul Nazzaro said that Bioheat has been a win, win situation for marketers, the biodiesel industry and the petroleum people as well during the Biodiesel/Bioheat Forum that recently took place in Mankao, Minnesota. Nazzaro is the President of Nazzaro Group, who is a liaison between the National Biodiesel Board (NBB) and companies who want to, or do sell Bioheat. Specific to Bioheat, he said the product has allowed the biodiesel industry to reinvent itself and produce a product that is more accepted by consumers.
“In the past, heating oil was dirty, prehistoric and linked to to big oil,” said Nazzaro. “They’re finding out Bioheat is the next generation fuel for them and they are valuing the benefits that come with it.”
He said that education has been very important for the increased adoption of Bioheat and that NBB has been leading the way. But he noted that the education is not coming from newspapers and radio ads and stories, its coming from “gorilla marketing”. “It’s a fuel dealer talking to a consumer about the Bioheat and its benefits.”
You can listen Chuck Zimmerman’s interview with Paul Nazzaro: Paul Nazzaro, Nazzaro Group