Drivers in Southern California now have a new way to fuel up: Diesel HPR (High Performance Renewable). A more renewable fuel choice for diesel vehicles, the fuel is produced by Neste and called NEXBTL renewable diesel; however, it is being branded at the pump by Propel Fuels as Diesel HPR. The fuel meets all petroleum diesel specifications and can be used in any diesel engine and lowers toxic air emissions nitrogen oxides (NOx) and particulates (PM 2.5) as compare to petroleum-based diesel.

“Drivers across Southern California can now experience the power, performance and value of Diesel HPR, while making a positive impact on the air quality of the region,” said Rob Elam, CEO of Propel. “Any diesel vehicle can fill with Diesel HPR since it meets the ASTM D-975 quality standard for petroleum diesel.”

In addition to the 13 retail locations, Propel is able to deliver the fuel in bulk to businesses and agencies, Propel’s HPR is bundled with the company’s patented CleanDrive emissions accounting software, allowing fleets to easily quantify and report GHG reductions and air quality benefits.

“It’s good to see this high quality, low-carbon diesel coming to corner gas stations across Southern California,” said Mary D. Nichols, Chair of the California Air Resources Board. “This renewable diesel will now be conveniently located for all consumers, and joins a growing suite of new, cleaner transportation fuels in California thanks to our Low Carbon Fuel Standard and forward thinking companies like Propel.”

Diesel HPR made its North American debut in March 2015 at 18 Propel stations across Northern California, where the company has seen very strong consumer response. In HPR’s first three months of sales, Propel has seen a 300% increase in gallons sold compared to its former biodiesel product (B20). Propel customers have also provided overwhelmingly positive feedback on the fuel, validating HPR’s performance and value to drivers.

“We congratulate Propel Fuels on their initiative to introduce Diesel HPR to consumers in California and are excited to be their supplier of choice with our NEXBTL renewable diesel,” added Kaisa Hietala, Neste’s executive vice president of Renewable Products Business Area. “NEXBTL renewable diesel reduces emissions as well as enhances engine performance leading to lower maintenance and service costs.”

Locations, directions and real time pricing can be found on Propel’s mobile app available in the Android and Apple app stores. A complete list of locations is also available at dieselhpr.com/locations.