NASCAR Official Partner American Ethanol has announced a new campaign to grow more awareness among NASCAR fans about the benefits of American Ethanol.
The “American Ethanol Sweepstakes” includes a national promotion from June 8 through August 31, paid media with Turner Sports for NASCAR on TNT and NASCAR.com, race entitlement sponsorships at Iowa Speedway and Chicagoland Speedway, and experiential activation at select tracks and industry events. Additional elements of the campaign will be announced in the coming weeks.
“NASCAR is the perfect platform to dispel the myths about U.S. made ethanol,” said Tom Buis, CEO of Growth Energy. “Not only are these fans among the most brand loyal in all of sports, but they also understand the importance of creating jobs here in America that cannot be outsourced, reducing our dependence on foreign oil and using a cleaner burning fuel to protect our environment — all of which American Ethanol does.”
The campaign features Richard Childress Racing driver Austin Dillon, grandson of legendary NASCAR team owner Richard Childress. The 2011 NASCAR Camping World Truck Series driving champion and current NASCAR Nationwide Series championship contender stars in a 30-second national television commercial that highlights the benefits of U.S.-made ethanol. Fellow RCR driver Kevin Harvick also makes an appearance in the spot, which is scheduled to debut during the broadcast of the Pocono 400 NASCAR Sprint Cup Series race on TNT and is designed to drive fans to American Ethanol’s Facebook page to enter for a chance to win one of three Chevy Silverado trucks and 500 additional prizes.
By visiting Facebook.com/AmericanEthanol, NASCAR fans can learn more about American Ethanol. Additionally, Dillon will run an American Ethanol paint scheme in a RCR-prepared NASCAR Sprint Cup Series Chevrolet on June 17 at Michigan International Speedway, marking the 22-year-old driver’s first Sprint Cup Series start of the 2012 season and the second of his career.