Ethanol industry veteran Rick Serie has joined The American Coalition for Ethanol (ACE) as its Director of Market Development. Brian Jennings, the organization’s executive vice president, said Serie’s talents make him a perfect fit for ACE and will help the advocacy fulfill its mission to make U.S. ethanol the consumer fuel of choice.

Ron Lamberty, ACE senior vice president said its members are becoming increasingly interested in supplying E85 and midlevel blends at the plant level. “Plants are becoming impatient with ‘kinks’ in the supply chain, and Rick’s experience as a supplier of E85 and midlevel blends at the ethanol plant level will be a great resource for producers considering their options,” said Lamberty. “The addition of Rick as Director of Market Development gives ACE unmatched real-world expertise in getting ethanol from the plant to the pump.”

Serie said he is excited to be part of such a dedicated team. “I am passionate about ethanol and rural America and I am thrilled with this opportunity to work with ACE members in helping expand and develop new markets for the ethanol industry,” said Serie.