Although it was a cool morning yesterday, Indy car driver Jeff Simmons was on location at a pump promotion filling up gas tanks with gasoline blended with ethanol.

I interviewed Jeff about how he thinks these localized pump promotions work in terms of helping with consumer awareness and education. He thinks they’re very beneficial. It helps when a lot of local media show up to since I noticed several local tv stations, newspaper and radio on hand to interview Jeff and others.

Jeff says his #17 car functioned very well in the last race and he’s feeling very confident that this weekend’s race in Kansas City represents his best chance so far for a great finish.

Listen to my interview with Jeff: Jeff Simmons Interview (4 min MP3)