General Motors is giving Nascar E85 a day at the GM FlexFuel 250 races February 17 at Daytona International Speedway. The event is part of GM’s E85 ethanol campaign “Live Green, Go Yellow” announced last month in Washington DC, which is “an innovative partnership designed to promote E85 use and showcase GM’s E85 FlexFuel vehicle leadership to U.S. consumers – including millions of loyal NASCAR fans – throughout the year.” According to a press release from GM, FlexFuel-branded Chevrolet Silverado pickup trucks also will serve as pace vehicles at Daytona and 10 other races on the 25-race NCTS circuit.
“GM and the Chevrolet Silverado brand are dedicated to helping grow an E85 infrastructure in the U.S. ,” said Brent Dewar, GM vice president, North America marketing and advertising . “Leveraging Chevy’s prominent presence in the NASCAR Craftsman Truck Series helps spread the word as we work to increase consumer awareness of E85 as a domestically produced alternative to imported oil and a way of reducing emissions.”