Honda and Toyota Urged To Market FFVs

Cindy Zimmerman

The president of the Renewable Fuels Association this week took Honda and Toyota to task for not marketing flex fuel vehicles (FFVs) in the United States. Bob Dinneen wrote letters to the heads of U.S. operations for both car makers asking them to reconsider their decisions.
In the case of Honda, Dinneen questioned the decision in light of the fact that Honda does market FFVs for use in Brazil.
“Honda’s willingness to produce flex-fuel vehicles in Brazil, but not in the U.S., is curious, and it puts your company at a tremendous disadvantage to its American counterparts,” Dinneen wrote
The letter to Toyota refuted comments that the national manager of advanced technology for Toyota’s U.S. operation made in a recent Wall Street Journal article regarding ethanol’s environmental friendliness and sustainability.
“Ethanol has also been a key component of America’s effort to reduce tailpipe emissions,” Dinneen responds in the letter. “Adding ethanol to gasoline dramatically reduces carbon monoxide pollution, and its oxygen content helps to reduce exhaust hydrocarbon emissions as well. Ethanol also helps to reduce combustion chamber deposits. Finally, ethanol is providing refiners with a clean octane alternative to more toxic gasoline additives.”
In both letters, Dinneen also notes that a recent survey found that more than 90 percent of American drivers would prefer an FFV to a conventional gasoline or diesel engine. In addition, Dinneen strongly urged both automakers, who have built strong reputations in the hybrid vehicle market, to incorporate the use of renewable fuels like ethanol in future hybrid technology development.
Here’s a link to the full news release. Copies of the letters are also available there.

Ethanol, Flex Fuel Vehicles